You've decided to switch to raw dog food. Brilliant choice!
But then you start reading labels and see words like "complete" and "complementary" scattered everywhere. Some bags proudly declare 80/10/10 ratios. Others promise balanced nutrition. And you're standing there thinking… what's the actual difference, and does it even matter?
Spoiler: it really does matter.
Feeding the wrong type of raw dog food long-term can leave your pup missing out on essential nutrients. And nobody wants that. So let's break down exactly what complete and complementary mean, why the labels can be confusing, and how to make sure your dog gets everything they need.
Complete raw dog food is the all-in-one meal your dog needs.
It's formulated to meet nutritional guidelines set by organizations like AAFCO (Association of American Feed Control Officials) or FEDIAF (European Pet Food Industry Federation). Translation? It contains the right balance of proteins, fats, vitamins, minerals, and trace minerals your dog needs to thrive.

You can feed complete raw food as your dog's main diet without worrying about adding extra bits and bobs. Everything's already in there, muscle meat for protein, bone content for calcium and phosphorus, organ meat for vitamins, and carefully balanced minerals.
Think of it like a perfectly packed lunchbox. You open it up, and everything your dog needs for the day is sitting right there, ready to go.
Complementary raw dog food is… well, incomplete.
It's designed to be fed alongside other foods, not as a standalone diet. These products typically lack essential vitamins and minerals, so they need to be mixed with something else to create a balanced meal.
Common examples include single-protein products like 100% chicken mince or 100% duck. They're fantastic quality meat, but meat alone doesn't cover all your dog's nutritional bases. Your pup needs more than just protein to stay healthy.
Another example? Whole prey diets that consist purely of meat, bone, and organs without additional nutrient sources. Again, brilliant ingredients, but missing key minerals like manganese and magnesium that dogs need for long-term health.
If you're feeding raw dog food as your dog's primary diet, you need complete food.
It's that simple.
Complementary foods are brilliant for variety, treats, or toppers, but they shouldn't make up the bulk of what your dog eats. Unless you're a canine nutritionist with a spreadsheet tracking every mineral and vitamin, feeding only complementary food long-term is risky.
Young puppies can handle about 30-70% complementary food mixed with complete food during their growth stages. Adult dogs? Stick to around 30-40% complementary if you're mixing things up.
But honestly? The easiest route is feeding complete raw dog food that ticks all the boxes from the start.

Here's where things get properly confusing.
You'll see bags of raw dog food labeled with ratios like 80/10/10, 80% muscle meat, 10% bone, 10% organs. Sounds balanced, right? Sounds complete?
Not quite.
Those percentages tell you what's in the food, but they don't guarantee it meets full nutritional guidelines. An 80/10/10 product can still be complementary if it's missing essential vitamins or minerals that need to come from other sources.
Some raw feeders love the 80/10/10 approach because it mimics what a dog might eat in the wild (if your Labrador was out there hunting whole rabbits, which… let's be honest, probably not). But unless the manufacturer has specifically formulated it to meet AAFCO or FEDIAF standards, you're feeding complementary food.
The takeaway? Don't rely on ratios alone. Check the label for confirmation that it's nutritionally complete.
Good question.
The problem is that some raw dog food marketed as "complete" might actually be complementary in disguise. It's frustrating, but labels aren't always crystal clear.
Here's what to look for:
Check for AAFCO or FEDIAF compliance. If the packaging states it meets these standards, you're golden.
Read the ingredient list carefully. Complete food will include a variety of ingredients beyond just meat and bone, things like liver, heart, kidney, and additional mineral sources.
Look for the words "complete and balanced" on the packaging. If it just says "complementary" or "for supplemental feeding only," you know what you're dealing with.
Ask the manufacturer directly. Any reputable brand (like us!) should be able to confirm whether their products are complete or complementary without hesitation.

At Hear Me Raw, we keep things refreshingly straightforward.
Our raw dog food is complete and balanced. Full stop.
That means you can feed it as your dog's main diet without second-guessing whether they're getting everything they need. We've done the hard work so you don't have to stress about spreadsheets or nutrient ratios.
We use free-range UK meat because quality matters. Not just for your dog's health, but for ethical reasons too. Our ingredients are human-grade, sourced responsibly, and packed with the good stuff your dog's body craves.
No mystery meat. No dubious fillers. Just honest, nutrient-dense raw dog food that fuels healthy, happy dogs.
Whether you've got a Chihuahua or a Great Dane, a fussy eater or a four-legged hoover, our complete raw food delivers balanced nutrition in every single meal.
Want to see what we've got? Head over to our shop and check out the full range.
If raw dog food is your dog's main diet, choose complete.
Yes, complementary foods have their place: they're brilliant for adding variety or treating your pup to something special. But for day-in, day-out feeding? You need the peace of mind that comes with complete, balanced nutrition.
Your dog's health depends on getting the right nutrients in the right amounts. And unless you fancy becoming a canine nutritionist overnight, opting for a complete raw dog food that does the heavy lifting for you just makes sense.

At Hear Me Raw, that's exactly what we offer: complete raw dog food made from free-range UK meat, formulated to give your dog everything they need to thrive. No guesswork. No gaps. Just proper, balanced raw feeding made easy.
Because your dog deserves nothing less than the best.

